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Prioritize Like a P&L
Today I was having lunch with a friend who is VP of Marketing for a local startup. Small budget, lots to do…how to prioritize? In my experience, when you’re trying to grow revenue as fast as possible...
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Is Your Marketing Head in the Sand?
It seems most marketers, at times like this, are retrenching and burying themselves ‘in what they know’. Or they're being asked to. Managers are afraid to tee up new social marketing ideas to senior...
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